Section | 10 |
Violation: | Deceptive Marketing Practices |
Sector: | Automobile |
Penalty: | No Penalty |
Members: | Ms. Vaddiya Khalil Dr. Shahzad Ansar Mr. Ikram Ul Haque Qureshi |
CCP had received a complaint from M/s Atlas Honda Limited alleging that the three undertakings M/s Shafique & Sons, M/s Pak Hero Industries (Pvt.) Limited and M/s United Motors Company had resorted to the fraudulent use of its distinctive and trademarked ‘Wing Device’ logo. The company alleged that its registered logo/trademark was an identity of Honda motorcycles and the act of the undertakings was misleading the customers and was capable of harming the business interest of Atlas Honda Ltd. An inquiry conducted by CCP was initiated, which recommended the issuance of show cause notices to the undertakings for their prima facie violation of Section 10 of the Competition Act.
The Commission, while disposing the show cause notices, accepted the commitments of M/s Shafique & Sons and M/s Pak Hero Industries (Pvt.) Limited on condition that their respective brand names ‘JINAN’ and ‘PAK HERO’ would accompany their logos on all their products and promotional materials to avoid likelihood of deception in future. The third company, M/s United Motors Company, was recommended by the Commission to use its brand names ‘SHINE STAR’ and ‘UNITED SEVEN STAR’ along with its logo on all its products and promotional materials to avoid likelihood of deception in future.
The bench concluded that none of the Undertakings could be held responsible for resorting to fraudulent use of Atlas Honda Ltd.’s Wing Device within the meaning of Section 10 (2) (d) of the Competition Act. Furthermore, the use of objected logos did not amount to distribution of false and misleading information, which is capable of harming the business interest of the Complainant under Section 10 (2) (a) of the Competition Act.
Appeal dismissed by CAT.
This order summary is intended to provide a brief overview of the Competition Commission of Pakistan's (CCP) order and should not be considered a substitute for the original order. Undertakings and stakeholders are strongly advised to download the full order to obtain a comprehensive understanding of its contents. No warranty expressed or implied is made regarding adequacy or completeness of any information. This disclaimer applies to both isolated and aggregate use of information.
© CCP 2024, Competition Commission of Pakistan ©All rights reserved