COMPETITION LAW

Deceptive Marketing Practices


Businesses may use false or misleading information to advertise products to consumers. Such practices could constitute deceptive marketing, an infringement of §10 of the Act.

Deceptive marketing practices can result in harm to competitors as well as consumers.

  •       Competitor and/or Consumer harm results from the distribution of false or misleading information or comparisons with other products or services.

  •       A competitor can be harmed if its trademark and branding efforts are also used by others.

  •       The distribution of false or misleading information to the consumer, including the distribution of information lacking a reasonable basis related to the price, character, method, or place of production, properties, suitability for use, or quality of goods may amount to deceptive marketing practices, actionable under §10 of the Act.

Guidelines regarding “Deceptive Marketing for Telecom Sector”

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